Privacy Policy

This Privacy Policy explains how Hydrogen-SUV.com (“we,” “us,” “our”) collects, uses, shares, and protects information when you visit our website. We wrote it in plain language wherever possible.

1. Who We Are

Hydrogen-SUV.com is an independent editorial website covering hydrogen fuel-cell SUVs, based in the United States. We are the “data controller” for the personal information described in this policy.

Contact: [email protected]

2. Information We Collect

Information you provide directly

• Email address, if you subscribe to our newsletter
• Name and email, if you contact us via a form or email
• Name, email, and comment content, if you leave a blog comment

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages visited, time on page, referring URL, and click activity
• Approximate location (city/region level, derived from IP address)
• Cookie identifiers and similar tracking technologies (see Section 5)

3. How We Use Information

• To operate, maintain, and improve the website and its content
• To send newsletter emails you’ve opted into, and respond to inquiries
• To serve and measure the performance of advertising (Google AdSense/Ezoic)
• To track affiliate link performance (Amazon Associates and other programs)
• To analyze traffic and usage patterns (Google Analytics or similar tools)
• To detect, prevent, and address technical issues, spam, or abuse

4. Who We Share Data With

We do not sell your personal information. We share limited data with the following categories of third parties, strictly to operate the site:

• Advertising partners — Google AdSense, Ezoic, and their partner networks (see Section 6)
• Affiliate partners — Amazon Associates and other retailers we link to (see Section 7)
• Analytics providers — Google Analytics
• Email service provider — [Your ESP name], if you subscribe to our newsletter
• Hosting & infrastructure — [Your hosting provider], and Cloudflare or similar CDN/security providers
• Legal requirements — if required to comply with a legal obligation, court order, or to protect our rights

5. Cookies & Tracking Technologies

Cookies are small text files stored on your device. We and our partners use the following categories:

You can control or delete cookies through your browser settings. Blocking cookies may affect site functionality and personalized ad relevance, but the site will still function.

6. Google AdSense & Analytics

We use Google AdSense and/or Ezoic to display advertising, and Google Analytics (or a similar tool) to measure site traffic.

• Google and its partners use cookies to serve ads based on your prior visits to this and other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this site and/or other sites on the Internet.
• You may opt out of personalized advertising by visiting Google Ads Settings at adssettings.google.com.
• You may also opt out of third-party vendor use of cookies for personalized advertising by visiting www.aboutads.info/choices (Digital Advertising Alliance) or optout.networkadvertising.org (Network Advertising Initiative).
• You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Amazon Associates Tracking

As a participant in the Amazon Services LLC Associates Program, our links to Amazon.com include a tracking identifier. When you click one of these links, Amazon may place a cookie on your device to attribute any resulting purchase to us, consistent with the standard Amazon Associates cookie window. Amazon’s own data practices are governed by the Amazon Privacy Notice, not this policy, once you leave our site.

8. Third-Party Links

Our site contains links to third-party websites, including manufacturers, dealerships, and retailers. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policy of any site you visit after leaving ours.

9. Children’s Privacy (COPPA)

This website is not directed at children under 13, and we do not knowingly collect personal information from children under 13, in accordance with the Children’s Online Privacy Protection Act (COPPA). If you believe a child under 13 has provided us with personal information, please contact us using the details in Section 15 and we will delete such information promptly.

10. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

To exercise any of these rights, contact us using the details in Section 15. We will respond within the timeframe required by applicable law.

11. California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the rights listed in Section 10, plus the right to know the categories of third parties with whom we share data (Section 4) and the right to limit use of “sensitive personal information,” where applicable. We do not sell personal information for money. We may share data with advertising partners in a manner some laws define as a “sale” or “sharing” for cross-context behavioral advertising — you can opt out via the links in Section 6, or by contacting us directly.

To submit a CCPA/CPRA request, contact us using the details in Section 15 with “California Privacy Request” in the subject line.

12. EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) applies to our processing of your personal data. Our legal bases for processing include: your consent (e.g., newsletter signup), our legitimate interests (e.g., site analytics, security), and legal obligation where applicable.

You have the right to access, correct, delete, restrict, or port your data, and to object to processing based on legitimate interest, including for direct marketing. You also have the right to lodge a complaint with your local data protection authority.

To exercise any GDPR right, contact us using the details in Section 15.

13. Data Security & Retention

We use reasonable administrative, technical, and physical safeguards (including HTTPS encryption and reputable hosting infrastructure) to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Newsletter subscriber data is retained until you unsubscribe; contact form submissions are retained for up to 24 months for support and record-keeping purposes.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Material changes will be indicated by an updated “Last updated” date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

15. Contact Us